Originally posted on Vantiv’s Blog.
Guest post written by Lorena Harris, VP of Corporate Marketing, Vantiv. In the first of this three-part series, Lorena discusses how providing a consistent customer experience across channels is a critical component of omnicommerce.
Vantiv is the NAFCU Services Preferred Partner for ATM, Debit Card & Gateway Processing; Credit Card Processing & Servicing; Merchant Services.
Today, consumers use a growing array of digital devices as they shop—and that trend is creating some fundamental changes for merchants.
As I reported back in December, Vantiv/Mercator research recently found that about a fifth of consumers shop using “showrooming” techniques—that is, finding a product in a store, using their mobile device to comparison shop online, and then buying the item online or at another store.