Tag Archive for Vantiv

EMV: It’s Time to Talk to Consumers

Originally posted on Vantiv’s Blog.

Guest post written by Patty Walters, Senior Vice President of Merchant Products and Security for Vantiv.

Vantiv is presenting at NAFCU’s Technology and Security Conference, Feb. 11–13 in Las Vegas. Learn more »

In a recent Vantiv/Mercator study, only 15 percent of U.S. consumers said that they have an EMV equipped debit or credit card. That’s not surprising, since the industry is still in the early stages of rolling out EMV. What is surprising is that two-thirds of that group said that they have used their cards in chip mode in the U.S. That’s just about impossible, given the relatively small number of EMV terminals out there. It’s more likely that the chip-card owners used their cards in the traditional way by swiping the mag-stripe.

Still, that finding indicates that consumers are a little confused about EMV. (The study also found that one in five weren’t sure whether they actually had an EMV card.) But why shouldn’t they be confused? To them, this is a new and largely unexplained technology. Read more

Omnicommerce: The Member Data Dilemma

Originally posted on Vantiv’s Blog.

Guest post written by Lorena Harris, VP of Corporate Marketing, Vantiv.  In the third part of this three-part series, Lorena discusses how providing a consistent customer experience across channels is a critical component of omnicommerce.

Lorena is presenting the “Mobile Payments and the Omniconsumer of the Future” featured session at NAFCU’s 2014 Technology and Security Conference, February 11–13. Save $150 with code HOLIDAY; expires January 10. Register today »

As merchants develop their omnicommerce capabilities, they will be interacting with customers in more ways across more channels. That means that they will have access to a much wider range of information about consumers to use in their marketing efforts. But with power comes responsibility…

Merchants today know how to run discount and promotion programs, but more data means more opportunity to enhance those programs. Such incentives are already an effective way to modify consumer behavior: In recent Vantiv/Mercator research, more than four out of ten respondents said that they would switch from their current preferred payment type to another type if it meant getting a discount on a purchase or a reward. Having more consumer data to work with will let merchants target those programs with increased precision. Read more

Omnicommerce: The Innovation Imperative

Originally posted on Vantiv’s Blog.

Guest post written by Lorena Harris, VP of Corporate Marketing, Vantiv.  In the second part of this three-part series, Lorena discusses how providing a consistent customer experience across channels is a critical component of omnicommerce.

Vantiv is the NAFCU Services Preferred Partner for ATM, Debit Card & Gateway Processing; Credit Card Processing & Servicing; Merchant Services.

With constantly rising customer expectations, a key element in the formula for omnicommerce success will be an ongoing focus on innovations that make shopping easier and faster for consumers.

We are already seeing a number of omnicommerce-related innovations coming from merchants. For example, Staples recently opened the first of several dozen office-supply “omnichannel stores” designed to bring various retail channels together for the customer. These stores have kiosks spread around the store to provide product and in-store item-location information and to let shoppers buy from the Staples website. In addition, employees have tablets that they can use to help customers find products and information as they shop. All of this engages customers—and helps keep them from using their phones for the kind of showrooming behavior that will lead to lost sales. Read more

Omnicommerce: The Multichannel Customer Experience

Originally posted on Vantiv’s Blog.

Guest post written by Lorena Harris, VP of Corporate Marketing, Vantiv.  In the first of this three-part series, Lorena discusses how providing a consistent customer experience across channels is a critical component of omnicommerce.

Vantiv is the NAFCU Services Preferred Partner for ATM, Debit Card & Gateway Processing; Credit Card Processing & Servicing; Merchant Services.

Today, consumers use a growing array of digital devices as they shop—and that trend is creating some fundamental changes for merchants.

As I reported back in December, Vantiv/Mercator research recently found that about a fifth of consumers shop using “showrooming” techniques—that is, finding a product in a store, using their mobile device to comparison shop online, and then buying the item online or at another store. Read more

Commit to Success

Originally posted on Vantiv’s Blog.

Guest post written by Bob Long, Senior Vice President, Vantiv.

Vantiv is the NAFCU Services Preferred Partner for ATM, Debit Card & Gateway Processing; Credit Card Processing & Servicing; Merchant Services.

Many factors over the past few decades have driven credit and debit to be ubiquitous payment types today. But one thing is for sure: debit and credit cards did not grow by themselves. It took a commitment by issuers, acquirers, consumers and merchants to make the life-cycle of the card transaction work.

Through my experience, I’ve found that the word “commitment” summarizes those member financial institutions that move from good to great. This is best accomplished through a focus in three important areas:

Management Commitment: The management of your card program requires the proper resources and knowledge. Balancing risk, measuring growth, equating the increased non-interest income with card usage, focusing on growing the yield of your revolving balances – this all takes time. Seek out ways to take the complexity out of your credit program. Unsecured lending can be complex enough, and when you tie underwriting methodologies to multiple card product types, it gets even more complex. Use the resources of your credit union with those of your processing partner and commit to a collaborative, consultative approach.

Read more