Engaging the Hearts and Minds of Your Service-Selling Team

Originally posted on CUInsight.com.

Guest post written by Julie ann Wessinger, National Director of Client Performance Strategies, Allied Solutions.

Allied Solutions is the NAFCU Services Preferred Partner for Insurance—Bond, Creditor Placed (CPI), Guaranteed Auto Protection (GAP), and Mechanical Breakdown (MBP); iSolutions; rateGenius.

Research on employee commitment to organizational goals indicates that only slightly more than 1 out of 4 employees (29%) are actively engaged. With less than one-third of all employees showing up “on purpose”— and willing to invest their discretionary efforts to make a difference in helping their organizations succeed, it is evident that this sobering statistic indicates establishing competitive advantage is a very real challenge.

When it comes to culture change there is no “work-around.” Without fully engaged employees it is difficult, if not impossible, to develop a service-selling team and execute a growth strategy. In our experience, lack of active engagement is often caused by issues such as a lack of organizational alignment or employee confidence and belief that they have the ability to contribute in a meaningful way to organizational goals.

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The Branch’s Love/Hate Relationship with Technology

Originally posted on NCR Corporation’s Blog.

Guest post written by Brian Bailey, Vice President and General Manager, NCR Corporation.

NCR Corporation is the NAFCU Services Preferred Partner for ATM Products and Services, Teller Cash Recyclers (TCRs).

Technology has killed the bank branch.

You’ve heard this refrain before. Online banking. Intelligent deposit ATMs. Mobile banking. The future of mobile wallets. These technologies that make our lives easier supposedly have made the bank branch irrelevant. A dinosaur from bygone days. The financial services equivalent of the movie rental store or disco. Tower Group estimates that global teller transactions have decreased by 31 percent in the past 10 years, and forecasts an additional 15 percent decline by 2015. Bloggers such as Bank 2.0’s Brett King have declared the branch dead because … hey … you’ve got a mobile phone.

What doesn’t kill you makes you stronger, right?

That’s true when it comes to branch’s love/hate relationship with technology. In fact, technology has not killed the bank branch. Technology is the future of the bank branch.

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Like Me and Let the Conversation Continue

Originally posted on NCR’s blog.

Guest post written by Sundeep Kapur, Director Strategic Marketing-Ecommerce, NCR Corporation.

NCR Corporation is the NAFCU Services Preferred Partner for ATM Products and Services, Teller Cash Recyclers (TCRs).

You buy a cup of coffee and the cashier hands you a receipt with an incentive to join the company’s Facebook page. You’re not completely sure if you should. What the cashier forgot was that your order was messed up, you waited for more than 10 minutes, and the manager was not in the store. So what do you do?

You like the brand on Facebook only to tell all your friends about your bad experience. Isn’t it ironic that you have to like them to tell them that you really do not like them!

A complete stranger walks up to you in the parking lot and hands you a flyer. It is a coupon to your favorite store, plus a chance to win a digital reader. Would you give this stranger your phone number? Would you introduce the stranger to your family and friends? Would you invite the stranger into your home?

Yet the same thing happens online and you willingly become friends via an unknown brand ambassador – perhaps a sponsored story via a friend of a friend.

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Commit to Success

Originally posted on Vantiv’s Blog.

Guest post written by Bob Long, Senior Vice President, Vantiv.

Vantiv is the NAFCU Services Preferred Partner for ATM, Debit Card & Gateway Processing; Credit Card Processing & Servicing; Merchant Services.

Many factors over the past few decades have driven credit and debit to be ubiquitous payment types today. But one thing is for sure: debit and credit cards did not grow by themselves. It took a commitment by issuers, acquirers, consumers and merchants to make the life-cycle of the card transaction work.

Through my experience, I’ve found that the word “commitment” summarizes those member financial institutions that move from good to great. This is best accomplished through a focus in three important areas:

Management Commitment: The management of your card program requires the proper resources and knowledge. Balancing risk, measuring growth, equating the increased non-interest income with card usage, focusing on growing the yield of your revolving balances – this all takes time. Seek out ways to take the complexity out of your credit program. Unsecured lending can be complex enough, and when you tie underwriting methodologies to multiple card product types, it gets even more complex. Use the resources of your credit union with those of your processing partner and commit to a collaborative, consultative approach.

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Two Ways Analytics Help Maximize Digital Marketing Impact

Originally posted on SAS Institute Inc.’s Blog.

Guest post written by Wilson Raj, Global Customer Intelligence Director, SAS Institute Inc.

SAS Institute Inc. is the NAFCU Services Preferred Partner for Business Intelligence, Predictive Analytics Software & Risk Assessment.

In the last decade, CMOs have made great strides in elevating their stature. According to the latest SpencerStuart survey, CMO tenure has steadily climbed from 23 months in 2004 to 45 months in 2012. What are the reasons for this improved longevity? Marketers are becoming more strategic-minded, they’re taking a more expansive view of their customer, and they’re adding more sophistication and data-driven decisions in marketing campaigns and operations.

The swift adoption of mobile devices and the proliferation of digital channels have created opportunities for highly interactive, rich communications between consumers and brands. But those very same circumstances can be a double-edged sword as more consumers demonstrate little tolerance for irrelevant, ill-timed, and “creepy” communications.

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