The dust is still settling from Bank Transfer Day, having given many credit unions across the country an opportunity to introduce themselves to a brand new set of members. But as every credit union marketing person knows, getting a member to join is only half the battle. Building a rich, multi-faceted, long-term relationship is more difficult and takes time.
We recently recorded a podcast with Stephanie Polen, Vice President of Client Portfolio Management for Vantiv (our Preferred Partner for Debit, Credit and ATM Processing) on how card products help extend and deepen deposit relationships. Stephanie has spent the last several years working as part of Vantiv’s ‘Portfolio Optimization Team,’ helping credit unions across the country grow their debit and credit portfolios through acquisition, activation, retention, and rewards, with a focus on increasing portfolio profitability and generating additional revenue. That’s kind of a mouthful, but what I’m trying to say is she definitely knows her stuff when it comes to successful card programs!