Originally published on CUinsight.com.
In honor of Social Media Week (Feb 13 – 17), I want to offer some helpful tips to social media champions that are struggling to get upper-level support to move their credit union into the new millennium of marketing (and attract the new millennium of membership while they’re at it).
Putting aside the obvious question of ROI – One of the most common and major roadblocks for gaining management support for a social media strategy at your credit union stems from two simple questions: 1.) How are we going to come up with the content to share? 2.) Who has the hours of extra time to create it?