Originally posted on forwardbanker.com.
The 2014 Deluxe Exchange Conference offers crucial advice on the most pressing topics in financial services. Use code NASC14 to register »
There was a time when your local bank or credit union was the center of the financial world for many people. They went there regularly; the staff there knew their customers’ names and often a lot about their families, jobs, and other personal information.
Times have changed and most banks and credit unions have struggled making the adjustment. As a result, these relationships are gone, and for many financial institutions, they are no longer regarded as a cherished part of the community. Close relationships are rare and customers no longer have loyalty to their financial institutions. What happened?