Tag Archive for social media

Social Media Success Isn’t Just About Selling

Originally posted on forwardbanker.com.

Guest post written by Trevor Rasmussen, Content Marketing Manager, Deluxe Corporation.

The 2014 Deluxe Exchange Conference offers crucial advice on the most pressing topics in financial services. Use code NASC14 to register »

There was a time when your local bank or credit union was the center of the financial world for many people. They went there regularly; the staff there knew their customers’ names and often a lot about their families, jobs, and other personal information.

Times have changed and most banks and credit unions have struggled making the adjustment. As a result, these relationships are gone, and for many financial institutions, they are no longer regarded as a cherished part of the community. Close relationships are rare and customers no longer have loyalty to their financial institutions. What happened? Read more

Social Media: Not Just a Passing Fad

By Nikki Griggs, Marketing Manager, NAFCU Services.

What do Tickle Me Elmo, Ed Hardy, and the Atkins Diet have in common? They are all fads! They have come in gone in their 15 minutes of fame. Many believe social media to be just another fad. But contrary to these beliefs, social media is more likely a trend. You may be thinking, “Aren’t fads and trends the same thing?” True, these terms are similar in that they both refer to new and popular items, but trends, unlike fads, have staying power.

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At the 2013 NAFCU Annual Conference, Kristy Grayson of Deluxe Financial explained that social media may be a newer form of communication, but that does not hinder its relevancy or power, especially as social media continues to evolve. Many credit unions may be wary to engage in social media. As social media continues to percolate through the population, regardless of age or demographic, it is becoming increasingly important to adjust and revise marketing plans to include social media strategies and tactics for a well-rounded marketing campaign. Read more

Social Media: An Effective Banking Conversion Tool

Originally posted on forwardbanker.com.

Guest post written by Trevor Rasmussen, Content Marketing Manager, Deluxe Corporation.

The 2014 Deluxe Exchange Conference offers crucial advice on the most pressing topics in financial services. Use code NASC14 to receive 20% off registration before December 20 »

A recent blog from Gallop, Inc. talked about the influences that lead people to open a new account at a financial institution. According to their research, 59 percent of new accounts come without any prompting from the bank or credit union. This is rather prominent, but 41 percent of people need more effort to reach and convert.

Converting prospects who aren’t thinking about opening an account is not easy to do. The challenge with doing this is finding ways to reach and communicate with people who are not actively looking. Traditionally financial institutions use advertising to stay top of mind, but many have struggled to see social media as an option to truly convert new customers. Read more

Don’t Fail to Use the Power of LinkedIn!

Originally posted on Forward Banker.

Guest post written by Trevor Rasmussen, Content Marketing Manager, Deluxe Corporation.  

Deluxe Financial Services is the NAFCU Services Preferred Partner for Check Printing, Online Check Ordering, Check Fraud Prevention, and Member Loyalty Solutions.

In the movie Minority Report, Tom Cruise’s character, Chief John Anderton, and his pre-crime unit, are tasked with using “Pre-Cogs” to look into the future and then stop crimes before they happen.

Imagine being able to tell yourself to start or stop doing something based on what will happen one day in the future. What decisions would you stop yourself from making? What key business decisions would you do differently? Read more

Like Me and Let the Conversation Continue

Originally posted on NCR’s blog.

Guest post written by Sundeep Kapur, Director Strategic Marketing-Ecommerce, NCR Corporation.

NCR Corporation is the NAFCU Services Preferred Partner for ATM Products and Services, Teller Cash Recyclers (TCRs).

You buy a cup of coffee and the cashier hands you a receipt with an incentive to join the company’s Facebook page. You’re not completely sure if you should. What the cashier forgot was that your order was messed up, you waited for more than 10 minutes, and the manager was not in the store. So what do you do?

You like the brand on Facebook only to tell all your friends about your bad experience. Isn’t it ironic that you have to like them to tell them that you really do not like them!

A complete stranger walks up to you in the parking lot and hands you a flyer. It is a coupon to your favorite store, plus a chance to win a digital reader. Would you give this stranger your phone number? Would you introduce the stranger to your family and friends? Would you invite the stranger into your home?

Yet the same thing happens online and you willingly become friends via an unknown brand ambassador – perhaps a sponsored story via a friend of a friend.

Read more