Tag Archive for SAS

Credit union industry experts: What’s in store for 2014

Originally posted on CUInsight.

By Randy Salser, President, NAFCU Services

The NAFCU Preferred Partners represent a select roster of companies that are deeply committed to the NAFCU mission and credit union community. Join us at the NAFCU Strategic Growth Conference for more ideas on innovation and growth »

For a look at what lies ahead in 2014 for credit unions, we turned to the Preferred Partner experts: Read more

Survey Says: Members Want to Be Understood

Originally posted on SAS Voices.

Guest post written by Pamela Prentice, Chief Resource Officer, SAS Institute, Inc.

SAS is presenting at NAFCU’s Technology and Security Conference, Feb. 11–13 in Las Vegas. Learn more »

These days, we can interact with businesses anytime or anywhere. Technology gives you convenience and choice—on how and when to do business. We can do our banking, shopping, and travel planning through our computers and mobile devices when it suits us.

At the same time, technology provides businesses with more information about us. Through our purchase transactions, online visits, and other interactions, businesses capture data about who we are, what we like, how we shop, and how we behave. We leave a trail of information behind us. And businesses can use this information to target their products and services to us in many ways: online, through the mail, through our mobile devices, social media, and more. Read more

Unavoidable, Impending, Undeniable, Ineludible, Imminent CHANGE

Guest post written by Kristin Locklear, Account Executive for Credit Unions at SAS, the world leader in predictive analytics.

The SAS Institute is the NAFCU Services Preferred Partner for Business Intelligent, Predictive Analytics Software, and Risk Assessment.

President John F. Kennedy once said: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Change can be perceived as good or bad. The mere notion of it can bring hope or set off alarms. What we learned in Boston is that change is inevitable. In fact, you can bet that changes are occurring as I type these very words.

It can be difficult to wrap your head around change. Fear of the unknown can cause a business to remain in a historical state or slightly less progressive, what I call “the state of wait.” Even more counterproductive is the state of paranoid (re)action, rather than proactive momentum. So how do we move from say reaction to anticipation, to preparedness and effective action? How do we embrace inevitable evolution of risk and develop our own Productivity Campaign?

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Two Ways Analytics Help Maximize Digital Marketing Impact

Originally posted on SAS Institute Inc.’s Blog.

Guest post written by Wilson Raj, Global Customer Intelligence Director, SAS Institute Inc.

SAS Institute Inc. is the NAFCU Services Preferred Partner for Business Intelligence, Predictive Analytics Software & Risk Assessment.

In the last decade, CMOs have made great strides in elevating their stature. According to the latest SpencerStuart survey, CMO tenure has steadily climbed from 23 months in 2004 to 45 months in 2012. What are the reasons for this improved longevity? Marketers are becoming more strategic-minded, they’re taking a more expansive view of their customer, and they’re adding more sophistication and data-driven decisions in marketing campaigns and operations.

The swift adoption of mobile devices and the proliferation of digital channels have created opportunities for highly interactive, rich communications between consumers and brands. But those very same circumstances can be a double-edged sword as more consumers demonstrate little tolerance for irrelevant, ill-timed, and “creepy” communications.

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Why Aerating Wine Is Like Implementing Predictive Analytics

Guest post written by Kristin Locklear, wine enthusiast, avid fan of Sonoma, new believer in aerating, and Account Executive for Credit Unions at SAS, the world leader in predictive analytics. 

SAS is the NAFCU Services Preferred Partner for Business Intelligence, Predictive Analytics Software & Risk Assessment.

Sonoma. The backdrop for some of the nation’s most beautiful scenery and wine was also the backdrop for this year’s NAFCU CEOs and Senior Executives Conference.  And what a backdrop it was! With pristine rolling hills, deep green valleys, and row after row of immaculate vineyards, it was hard to not feel as if you had just stumbled upon pure heaven on earth.

As more than 120 of us gathered to discuss such topics as regulation and leadership, it was hard to suppress my excitement for the scheduled group activities at hand. On Day 2, several buses departed for the ever-so-popular wine tour. What was expected to be just a day sipping fine wines, turned into a day of unexpected education (coupled with a little wine-sipping of course).

One of the ideas my tour group seemed to get hung up on was aerating (or letting the wine “breath” to enhance flavors), and for my sake, I’m glad they did. As it turns out, many of us had been doing it all wrong! Our tour guide, Heather, was a wealth of knowledge on this subject matter. She enthusiastically walked us through our lesson on what makes for good aeration and why it is often a necessary step to enhance red wine. Read more