Survey Says: Members Want to Be Understood

Originally posted on SAS Voices.

Guest post written by Pamela Prentice, Chief Resource Officer, SAS Institute, Inc.

SAS is presenting at NAFCU’s Technology and Security Conference, Feb. 11–13 in Las Vegas. Learn more »

These days, we can interact with businesses anytime or anywhere. Technology gives you convenience and choice—on how and when to do business. We can do our banking, shopping, and travel planning through our computers and mobile devices when it suits us.

At the same time, technology provides businesses with more information about us. Through our purchase transactions, online visits, and other interactions, businesses capture data about who we are, what we like, how we shop, and how we behave. We leave a trail of information behind us. And businesses can use this information to target their products and services to us in many ways: online, through the mail, through our mobile devices, social media, and more.

Read more

Unavoidable, Impending, Undeniable, Ineludible, Imminent CHANGE

Guest post written by Kristin Locklear, Account Executive for Credit Unions at SAS, the world leader in predictive analytics.

The SAS Institute is the NAFCU Services Preferred Partner for Business Intelligent, Predictive Analytics Software, and Risk Assessment.

President John F. Kennedy once said: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Change can be perceived as good or bad. The mere notion of it can bring hope or set off alarms. What we learned in Boston is that change is inevitable. In fact, you can bet that changes are occurring as I type these very words.

It can be difficult to wrap your head around change. Fear of the unknown can cause a business to remain in a historical state or slightly less progressive, what I call “the state of wait.” Even more counterproductive is the state of paranoid (re)action, rather than proactive momentum. So how do we move from say reaction to anticipation, to preparedness and effective action? How do we embrace inevitable evolution of risk and develop our own Productivity Campaign?

Read more