3 Questions for Your Mobile Banking Partner (Part 2)

By: Will Furrer, Senior Vice President – Product Group, Q2  

We pick up this blog series, addressing the last two questions your credit union should be asking a digital strategy company when developing a mobile banking plan.

Check out Part 1 of the blog series here to learn about the importance of providing a consistent experience on mobile.

Question 2: How does security work for the mobile channel?

Mobile security is a becoming more and more critical every day.  Due in large part to the fact that today’s mobile devices are essentially hand-held computers. As such, the risk of device compromise is something every member, and you as a credit union, should be keenly sensitive too.

Because of this, the security of your mobile banking solution can’t simply be the ‘latest and greatest’ protection available; it must be ahead of the times – using advanced techniques only behavioral modeling and machine learning can support.

Interconnectivity & Behavioral

Mobile banking is not the only type of digital banking your members will do, therefore, it is critical that your mobile security be part of a holistic view of each member’s behavior within your entire digital banking ecosystem.

A comprehensive picture of members’ behaviors across all your virtual channels, which answers questions such as: What operating system are they using for their banking? What time of day do they usually do their banking? What do their typical movements through the application look like?

The power of interconnected solutions – or better yet – of a single platform solution, are very much aligned with credit unions seeking to be the most trusted, secure brand their members engage with. 

Click for Q2 Case Study — Efficiency

Question 3: Does your mobile banking application provide support for commercial banking members?

As the majority of forward leaning credit unions seek to meet their members where they are, the need for small business features and functions available via the mobile channel is becoming increasingly important. Small businesses—a.k.a. SoHos— are making their way into the households of millions of Americans every year, who prefer to bank with a credit union due to the service, support, rates, and connection to the community where they live and work. However, neglecting their mobile business banking needs will in fact put the business of these profitable households in jeopardy over the coming years.

Feature / Function

Small and medium businesses (SMBs) require access to ACH for payments and payroll. Sometimes it’s only a few people, but more and more frequently SMB owners are using their personal accounts; meaning they are moving larger and larger amounts of money to more and more employees or contractors.

The great news is: your credit union can work with the SMB’s relationships to provide accounts for these potential members. It’s a win/win.  A win for the owner of the SMB—who is now able to manage their payroll via their mobile device, as well as approve wires and draft payments, which is what they expect from a progressive credit union like yours. And a win for your credit union in the form of new members.

Conclusion

Above all else, offering a business banking solution via mobile devices will provide your members the same freedom they have come to appreciate with your retail banking products—expanded to where they make their living, not just where they check their balances. Mobile commercial banking access is a clear separator for innovative credit unions, one that will benefit you and your members.

 

Q2 is the NAFCU Preferred Partner for Single Platform Virtual Banking Solutions—Including Online and Mobile—for Community and Regional Financial Institutions. Learn more about Q2 by visiting www.nafcu.org/q2.

3 Questions for Your Mobile Banking Partner (Part 1)

By: Will Furrer, Senior Vice President – Product Group, Q2  

With the ubiquity of the mobile-first member, implementing a mobile banking solution should be a top priority for your credit union. In this blog series, we will address the top three questions your credit union should ask a digital strategy company when developing a mobile banking plan.

Question 1: Does your mobile digital experience mirror your online channel?

People say the mark of a true champion is consistency. The same is true for mobile banking. Although mobile banking is seeing rapid adoption and growth by credit union members, it’s not projected to actually outpace interactions via the desktop until the year 2020.

The ability of your digital solutions vendor to provide a consistent experience—from data to workflows to functionality—should be high on the priority list as you make your selection.

Data Consistency  

When discussing mobile strategy with a possible partner, it’s important to ensure that all of your data is consistent between devices. When making buying decisions for a mobile banking partner, this attribute is often overlooked.

The accuracy of the data across devices—desktop, laptop, tablet, and mobile phone—is critically important. Without consistent data, you risk eroding the brand you work so hard to promote with your members; confused and frustrated members aren’t generally good brand promoters.

Consistent data across devices is table stakes for today’s multi-device member. Earn their trust, solidify your brand, and grow your digital channel strategy with consistency at its core.

Click for Q2 Case Study – Flexibility 

Dependable Experience

The branch used to be the central touchpoint for most credit unions. Today, however, more interactions are happening outside the branch than ever before.

Providing a dependable brand experience on any device, anytime, that’s in line with what your members need and desire, should be paramount in your decision making. The language and workflows your members are accustomed to on their computers should mirror that of their mobile devices.

The same care should be taken with the digital experience you provide your members, as the care you demonstrate when members are in the lobby of your credit union.

Click for Q2 Case Study – User Experience 

Reliable Functionality

Finally, where the rubber meets the road is with functionality. What members want is the ability to do everything they can do online on their mobile devices. Scheduling bill payments, aggregating accounts, categorizing expenditures and setting language preferences – all the value they’re afforded on their laptops and desktops, they also demand on their mobile devices.

Strengthen your credibility with your mobile members by ensuring they have access to all the features and functionality they have on their desktops, with a mobile banking tool that has the reliable functionality they can count on.

Click for Q2 Case Study – Brand/User Experience 

Look for Part 2 of our blog series for Questions 2 & 3 of what to ask your mobile banking partner, and to learn about implementing a mobile strategy.

 

Q2 is the NAFCU Preferred Partner for Single Platform Virtual Banking Solutions—Including Online and Mobile—for Community and Regional Financial Institutions. Learn more about Q2 by visiting www.nafcu.org/q2.

What Biometrics Can Do for Your Credit Union’s Security Strategy

Woman with fingerprint scanningIf you feel like there is always another security measure you need to consider, you’re right and this reality is actually a very good thing. The security landscape is indeed continuously changing and evolving.

You must constantly evaluate and revaluate your security processes because one single solution to satisfy all of your security concerns and needs does not exist.  Consequently, it’s wise to employ a multi-factor security (MFA) strategy.

Chris Amador, Product Owner with Q2, talked about the balancing act that your credit union faces when implementing biometrics solutions, in our recent webinar, “Biometrics: Enhancing Member Experience & Security.” He spoke about the challenges your credit union faces with providing secured online and mobile channels that guarantee compliance with regulations and deliver a satisfying experience for your members.

Watch Biometrics: Enhancing Member Experience & Security


We’re sharing some key highlights from the webinar and encourage you to watch the complete presentation where Chris shares timely insights on:

  • The different types of biometric solutions currently used within the financial services industry
  • What true multi-factor authentication (MFA) means and why the “third factor” is difficult to solve
  • The preferred biometric solution for online use among consumers
  • Barriers you need to consider when implementing biometrics features
  • How to evaluate whether or not your membership is ready to accept this technology

What is a True Multi-Factor Security Strategy?

A true multi-factor authentication (MFA) security strategy should include three key factors:

  • Something I “have” (e.g., your member’s laptop or mobile device like a tablet or a smartphone)
  • Something I “know” (e.g., your member’s user ID and password, pin, account number, or knowledge based questions)
  • Something I “am” (e.g., your member’s biometric data, a physical or behavioral attribute unique to your individual member)

You and your members are familiar with the “something I have” and “something I know” categories,  but those two factors alone have limitations in today’s complex security environment.

The physical devices your members use, whether it’s a laptop, a tablet, or a smartphone were considered as an integral layer of security, but this is no longer thought to be true because these devices can be stolen. And, due to the rise of social media, your members may post all sorts of information that can be used by fraudsters to determine the correct answers to security questions. As an example, online quizzes on social media (e.g., Buzz Feed) can be used as tools for fraudsters to phish for information.

The “something I have” category is only available through the implementation of biometrics. Biometrics are an effective third-factor in a MFA security offering for your members because they utilize something fraudsters can’t duplicate, the unique personal and physical identifiers of your members.

It’s important to consider and assess to what degree your members will be comfortable and willing to adopt biometric security measures. Continue advancing your knowledge about these options and the biometrics landscape, by watching “Biometrics: Enhancing Member Experience & Security.

Q2 Online and Mobile Banking

Q2 is the NAFCU Services Preferred Partner for a single platform virtual banking solution, including online and mobile. Learn more about Q2 by visiting www.nafcu.org/Q2.

Best of NAFCU’s 48th Annual Conference and Solutions Expo (Video and Educational Highlights)

Credit union leaders from around the country gathered to network and discuss the most pressing issues impacting the industry during NAFCU’s 48th Annual Conference and Solutions Expo in Montreal, Canada. The conference was NAFCU’s largest event in nearly a decade.

Here’s a quick video of some highlights from this year’s conference:


During the conference, attendees heard from NAFCU management and leading industry professionals that included keynote conference speakers such as TrendHunter.com Founder and CEO Jeremy Gutsche, and MasterCard’s General Counsel and Chief Franchise Officer Tim Murphy.

Solutions Expo at the NAFCU 48th Annual ConferenceThis year’s conference included the annual Solutions Expo, spotlighting the latest technologies, applications, and resources available to help improve credit union operations.

Our Preferred Partners exhibited during the conference and shared their thought leadership, innovations, and solutions during educational sessions throughout the conference.

The complete list of sessions and available presentation slides are available on www.nafcu-annual.org. Here’s a quick listing of key topics presented during the conference to help your credit union grow, retain members, manage risks, protect members, and improve overall operations:

Topic Category Presentation Title Preferred Partner
Growth & Retention Building A Strong Payments Strategy Vantiv
Health Savings Accounts, IRAs and Millennials: A New Generation Presents New Opportunities  Ascensus
Using Credit Scores to Grow and Engage Membership VantageScore
Why Your Credit Union Should Offer Wealth Management Services to All Members Money Concepts
Risk & Security A Deep Dive Into EMV Implementation MasterCard
Cybersecurity Risk Mitigation: Protect Your Member Data Knowledge Consulting Group (KCG)
Top Ten Fraud Risks That Impact Your Financial Institution Allied Solutions
Uncovering the Faces of Fraud Q2
Using Moneyball Tactics and Risk Rating Assessment Models Wolters Kluwer Financial Services
Financial & Insurance Trends in the Retirement Plan Industry Pentegra Retirement Services

Thanks again to the 2015 Annual Conference signature sponsor MasterCard, our 5-star preferred partner sponsors Allied Solutions and Vantiv, and all of our partner sponsors, exhibitors, and speakers.

We’re looking forward to seeing you all at NAFCU’s 49th Annual Conference and Solutions Expo in Nashville (Music City) next year! Get more information, sign-up for updates on the latest conference details, and register by visiting www.nafcu-annual.org.

Top Innovative Solutions Recognized at NAFCU 48th Annual Conference and Solutions Expo

The winners of our annual Innovation Awards competition, recognizing outstanding innovations that help credit unions thrive, have been revealed! This year’s Innovation Award winners are preferred partners Insuritas, MasterCard, and Q2.

2015 Innovation Award Winners: Insuritas, MasterCard, Q2

“Our partners set a high standard for innovation geared toward driving credit union success,” said Randy Salser, president of NAFCU Services. “This year’s winners provide innovative solutions that help credit unions stay competitive, while delivering exceptional member service.”

Insuritas for EasySTREET
EasySTREET is the first technology solution of its kind. It extracts data from a credit union’s core, its loan origination system, any credit union CRM or CIF platforms, and supplemental data from TransUnion or Lexis Nexis. It compiles a master auto or home insurance policy application on behalf of the member without ever bothering the member with questions. The technology then automatically solicits bids for auto and home insurance coverages from multiple insurance carriers in under 2 minutes. These prices are then compiled in a personalized email that is sent to the member. The member sees up to four bids from A-rated carriers, ranked by cost. For the first time, the credit union can actually do the insurance shopping for the member without ever bothering the member. For more information about Insuritas’ products and services, visit www.nafcu.org/Insuritas.

MasterCard for Identify Theft Resolution
The Identity Theft Resolution Benefit solution provides credit union members with the ability to monitor the “dark web” and receive tailored alerts about their personal information. Additionally, MasterCard offers free identity remediation services to members who are victims of identity theft. This service will provide more peace of mind to members and will help credit unions reduce cardholder attrition due to security concerns. MasterCard is the only payment network that provides a service like this to all U.S. cardholders. For more information about MasterCard’s products and services, visit www.nafcu.org/MasterCard.

 Q2 Holdings for the Q2platform
The Q2platform gives credit unions the ability to serve their members’ online and mobile banking needs via a single, secure virtual banking solution. While the Q2platform in and of itself is an innovation, perhaps the single most innovative attribute of the platform is its integrated, patent pending security component, RFA (Risk Fraud Analytics). By having a holistic view of end users’ activity, the behavioral profiling algorithms that undergird Q2’s RFA solution are able to build a comprehensive picture of a member’s virtual banking habits. This vital feature makes it far easier to detect anomalous behaviors that typically precede fraud and to stop suspect transactions in real-time—before any funds have been compromised. For more information about Q2’s products and services, visit www.nafcu.org/Q2.

Representatives from Insuritas, MasterCard, and Q2 accepted their awards on Tuesday, June 23rd at a private VIP reception at the Musée Grévin in Montréal.  Join us in congratulating this year’s innovation award winners!

For a complete schedule of conference events, visit www.nafcu-annual.org. For up-to-the-minute information on the conference, follow the #NAFCUAnnual hashtag on Twitter.