Tag Archive for NCR Corporation

The Branch’s Love/Hate Relationship with Technology

Originally posted on NCR Corporation’s Blog.

Guest post written by Brian Bailey, Vice President and General Manager, NCR Corporation.

NCR Corporation is the NAFCU Services Preferred Partner for ATM Products and Services, Teller Cash Recyclers (TCRs).

Technology has killed the bank branch.

You’ve heard this refrain before. Online banking. Intelligent deposit ATMs. Mobile banking. The future of mobile wallets. These technologies that make our lives easier supposedly have made the bank branch irrelevant. A dinosaur from bygone days. The financial services equivalent of the movie rental store or disco. Tower Group estimates that global teller transactions have decreased by 31 percent in the past 10 years, and forecasts an additional 15 percent decline by 2015. Bloggers such as Bank 2.0’s Brett King have declared the branch dead because … hey … you’ve got a mobile phone.

What doesn’t kill you makes you stronger, right?

That’s true when it comes to branch’s love/hate relationship with technology. In fact, technology has not killed the bank branch. Technology is the future of the bank branch.

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Like Me and Let the Conversation Continue

Originally posted on NCR’s blog.

Guest post written by Sundeep Kapur, Director Strategic Marketing-Ecommerce, NCR Corporation.

NCR Corporation is the NAFCU Services Preferred Partner for ATM Products and Services, Teller Cash Recyclers (TCRs).

You buy a cup of coffee and the cashier hands you a receipt with an incentive to join the company’s Facebook page. You’re not completely sure if you should. What the cashier forgot was that your order was messed up, you waited for more than 10 minutes, and the manager was not in the store. So what do you do?

You like the brand on Facebook only to tell all your friends about your bad experience. Isn’t it ironic that you have to like them to tell them that you really do not like them!

A complete stranger walks up to you in the parking lot and hands you a flyer. It is a coupon to your favorite store, plus a chance to win a digital reader. Would you give this stranger your phone number? Would you introduce the stranger to your family and friends? Would you invite the stranger into your home?

Yet the same thing happens online and you willingly become friends via an unknown brand ambassador – perhaps a sponsored story via a friend of a friend.

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The Traditional Branch Concept Is Under Attack. How Do You Respond?

Originally posted on NCR Corporation’s blog

Guest Post By Josh Linder, Director, NCR Business Consulting

Popular press has argued that the branch is obsolete and that consumers are shunning the branch. Traditional financial products are being replaced with prepaid cards as cited in the Wall Street Journal.

Coming out of the great global recession, the key challenge facing banks is that non-interest expenses (NIE) are difficult to contain in the face of a changing consumer, and the emergence of new entrants into the banking sector (notably the growth of credit unions and virtual/online banks).

Branches are expensive to operate, yet they have been proven to be the best channel for sales and customer retention. There is no better place for meeting face to face with clients to provide advice, deepen the relationship, and sell high margin products. The key to success is reinvention of the branch to meet the needs of the new tech savvy consumer who has grown skeptical of traditional banks.

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Forget Your Crystal Ball—Learn the Real 2013 Marketing Trends

Each New Year, it appears that everyone finds a magic crystal ball to predict the future. In marketing, however, you really can predict the future—when you base your predictions off of trends and analytics.

Allow me to introduce you to my own personal crystal ball for marketing trends, a recent webinar that we did with a NAFCU Services Preferred Partner, NCR Corporation. The webinar, eMarketers Exclusive—Top 10 Trends of 2013, forecasts where marketing is headed and how credit unions specifically can improve their eMarketing strategy. Sundeep Kapur, Author, Digital Evangelist and Director of Strategic Marketing for NCR Corporation, led the eMarketers Exclusive—Top 10 Trends of 2013 webinar, and I encourage you to watch the recorded webinar because I truly cannot fit all the great tips from it here.

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The Case for Social Media: Why You Can’t Afford to Ignore It Anymore

Guest post written by Sundeep Kapur, Director Strategic Marketing – Ecommerce, NCR Corporation

“I don’t have time to blog!” (SVP of Marketing at a mid-sized credit union)

When I heard this from my friend “MC” I quickly thought about three recent events, and what his perspective implied about how his credit union engages with their members. The world of social media allows us to invite our members into our lobby or us to join our members in their homes. Staying in touch with them through social media allows us to keep them informed, and also market to meet their needs. We can make social media even more powerful by integrating it into our traditional communications and marketing strategies.

Despite three disparate topics, each of these three stories has a common thread—there is a credit union story inside each of them that is dying to be told to members, and not in a way that requires a TV commercial, print ad, or direct mail.

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