Preferred Partners to Shine at the 47th Annual Conference in Las Vegas

Join the more than 1,200 credit union leaders, experts, and solution providers gathering next week at NAFCU’s 47th Annual Conference and Solutions Expo to discuss the most pressing issues impacting the industry. A wealth of education, innovation, and networking opportunities will energize you and your team and positively impact your operations and bottom line.

Be sure to schedule an hour on Wednesday afternoon to hear John Ulzheimer’s thoughts on Credit Scoring: Separating Myth from Reality. John, a nationally recognized credit expert, always gives fascinating insights on the credit union universe. This session, presented by VantageScore Solutions, is scheduled at 1:00 pm and repeats at 2:15 pm.

Many of our Preferred Partners will also be in Las Vegas to meet you and to share their innovations and solutions at 16 educational sessions outlined below. Note that many sessions will be repeated this year so you don’t have to choose. Download a schedule at a glance with times and room locations.

It’s not too late to join your colleagues in Vegas. Register for the convention here.

Social Media: Not Just a Passing Fad

By Nikki Griggs, Marketing Manager, NAFCU Services.

What do Tickle Me Elmo, Ed Hardy, and the Atkins Diet have in common? They are all fads! They have come in gone in their 15 minutes of fame. Many believe social media to be just another fad. But contrary to these beliefs, social media is more likely a trend. You may be thinking, “Aren’t fads and trends the same thing?” True, these terms are similar in that they both refer to new and popular items, but trends, unlike fads, have staying power.

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At the 2013 NAFCU Annual Conference, Kristy Grayson of Deluxe Financial explained that social media may be a newer form of communication, but that does not hinder its relevancy or power, especially as social media continues to evolve. Many credit unions may be wary to engage in social media. As social media continues to percolate through the population, regardless of age or demographic, it is becoming increasingly important to adjust and revise marketing plans to include social media strategies and tactics for a well-rounded marketing campaign.

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