To many people, the term financial planning evokes a feeling of exhaustion and confusion. I know I’m definitely in that category! Knowing this, it is essential that your credit union offers a financial planning program. By providing a helping hand, you will help your members feel less overwhelmed and establish lasting relationships in the process. Whether you have a financial program in place that you are looking to improve or you are looking to embark upon the adventure of starting one, a recent webcast we recorded with Michael Thompson and Barry Dayley from Money Concepts offers some great ideas on the ‘5 Keys to a Successful Financial Planning Program’ for credit unions.
1) The Right People
This reminds me of casting parts for a play. The whole production depends on the right people being cast in the right roles. The entire financial planning team has to share the same values, and program leadership must be able to communicate intent, like a good director leads a play (again with that analogy!). It is also essential to be sure that you hire representatives that keep members in mind and that understand that wealth management is not just a product; it’s about your members’ future. Read more