Tag Archive for mobile

| April 25, 2012
One comment

Banking is not a place we go anymore, it’s something we do.

Originally published on CUinsight.com.

Last week I had the pleasure of attending an eye-opening lecture from one of the financial services world’s most innovative thought leaders, Mr. Brett King, author of Bank 2.0, at the 2012 NAFCU CEOs and Senior Executives Conference.  It was interesting to see the reactions of a room full of credit union executives as he explained why the basic principle that many of them have built their credit unions on – that a physical branch is essential to growth and stellar service – is no longer a universal truth. Brett’s point was that computers, smart phones and the Internet have fundamentally changed the behavior of members. That is, how you take care of your financial services is becoming far more significant than where you take care of your financial services. Read more

Category: Growth & Retention, Management & Operations, Marketing | Tags: , , , , , , , ,
| October 31, 2011
3 comments

Marketing to Members in a Mobile World – Are You Ready?

Much of the debate about mobile banking and its impact on credit unions has focused on the technology and functionality that will be offered to members.  From simple text message alerts and balance information to full-blown banking suites that offer the same functionality that you have with a PC and a browser. The market (at least in the United States) is still sorting itself out.

What gets less attention is what a mobile-centric world will mean for the way in which we market to and engage with our members. Mobile marketing certainly requires a different way of thinking about messaging, medium, and target audiences because it’s such a unique channel with unique challenges and unique opportunities.  Luckily, there are some experts out there to help us understand the paradigm shift. Read more

Category: Growth & Retention, Marketing | Tags: , , , , ,