Three Phenomenal Lessons from 60 Minutes and Amazon’s Jeff Bezos

Originally posted on cuinsight.com.

Guest post written by Sundeep Kapur, Digital Strategist, Allied Solutions. Sundeep will lead an integrated marketing workshop at NAFCU’s Strategic Growth Conference in Venice Beach, California in March 2014. Register here »

60 Minutes recently had a very engaging discussion with Jeff Bezos, the founder and CEO of Amazon.com. Amazon started off as a place to purchase books and continues to innovate and evolve into a powerhouse that serves so many (and so well).

How Amazon serves up ecommerce to their consumers and facilitates the cloud for businesses is absolutely amazing. Jeff spoke about innovative new products, same day delivery for markets (including groceries), and even using drones to deliver items to your front door.

While the press really got excited about the drones, Jeff also spoke about three key fundamentals which in my opinion are destined to make Amazon even greater. These fundamentals are what credit unions need to keep in mind as we seek innovative ways to leverage big data, serve omnipresent consumers, and respond to the challenges of real-time fulfillment.

Fundamental Number One: Stay Connected to Your Consumer

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