Competition Opens for Top Solutions Designed for Credit Union Success

Our annual competition, the Preferred Partner InnovaNAFCU Services Innovation Awards Sealtion Awards, recognizing outstanding innovations that help credit unions thrive in an increasingly saturated financial services market has opened for entries. Entries must be submitted by Tuesday, April 14, 2015.

This year’s solutions will be judged by a committee of industry trade journalists, credit union executives, and marketing professionals. Randy Smith of CUInsights.com, a leading source for connecting the credit union community to vital news and information, will be one of this year’s distinguished judges.

“Recognizing solutions that strengthen credit unions and satisfaction among their members provides incentive for others to innovate within the credit union space,” said Randy Smith, Co-founder and Publisher of CUInsight.com. “I’m excited about helping select this year’s winners to spotlight products and services that ensure the continued success of credit unions.”

Solutions will be evaluated using four major criteria: degree of innovation, impact on credit union (e.g., revenue enhancement, cost reduction), overall contribution to credit union success, and the competitive advantage provided for credit unions. This competition evaluates entries from NAFCU Services Preferred Partners. To earn the distinction of Preferred Partner, providers undergo an extensive qualification process. Last year’s innovation award winners were Allied Solutions; Burns-Fazzi, Brock; DDJ Myers; and Insuritas.

Since their inception, the Preferred Partner Innovation Awards have honored many partners who have leveraged the power of their resources to solve challenges in the credit union industry. Join us at NAFCU’s Annual Conference and Solutions Expo held in Montreal, Canada from June 23 – June 26, 2015 for the announcement of the 2015 award winners.

The Branch’s Love/Hate Relationship with Technology

Originally posted on NCR Corporation’s Blog.

Guest post written by Brian Bailey, Vice President and General Manager, NCR Corporation.

NCR Corporation is the NAFCU Services Preferred Partner for ATM Products and Services, Teller Cash Recyclers (TCRs).

Technology has killed the bank branch.

You’ve heard this refrain before. Online banking. Intelligent deposit ATMs. Mobile banking. The future of mobile wallets. These technologies that make our lives easier supposedly have made the bank branch irrelevant. A dinosaur from bygone days. The financial services equivalent of the movie rental store or disco. Tower Group estimates that global teller transactions have decreased by 31 percent in the past 10 years, and forecasts an additional 15 percent decline by 2015. Bloggers such as Bank 2.0’s Brett King have declared the branch dead because … hey … you’ve got a mobile phone.

What doesn’t kill you makes you stronger, right?

That’s true when it comes to branch’s love/hate relationship with technology. In fact, technology has not killed the bank branch. Technology is the future of the bank branch.

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Like Me and Let the Conversation Continue

Originally posted on NCR’s blog.

Guest post written by Sundeep Kapur, Director Strategic Marketing-Ecommerce, NCR Corporation.

NCR Corporation is the NAFCU Services Preferred Partner for ATM Products and Services, Teller Cash Recyclers (TCRs).

You buy a cup of coffee and the cashier hands you a receipt with an incentive to join the company’s Facebook page. You’re not completely sure if you should. What the cashier forgot was that your order was messed up, you waited for more than 10 minutes, and the manager was not in the store. So what do you do?

You like the brand on Facebook only to tell all your friends about your bad experience. Isn’t it ironic that you have to like them to tell them that you really do not like them!

A complete stranger walks up to you in the parking lot and hands you a flyer. It is a coupon to your favorite store, plus a chance to win a digital reader. Would you give this stranger your phone number? Would you introduce the stranger to your family and friends? Would you invite the stranger into your home?

Yet the same thing happens online and you willingly become friends via an unknown brand ambassador – perhaps a sponsored story via a friend of a friend.

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Two Ways Analytics Help Maximize Digital Marketing Impact

Originally posted on SAS Institute Inc.’s Blog.

Guest post written by Wilson Raj, Global Customer Intelligence Director, SAS Institute Inc.

SAS Institute Inc. is the NAFCU Services Preferred Partner for Business Intelligence, Predictive Analytics Software & Risk Assessment.

In the last decade, CMOs have made great strides in elevating their stature. According to the latest SpencerStuart survey, CMO tenure has steadily climbed from 23 months in 2004 to 45 months in 2012. What are the reasons for this improved longevity? Marketers are becoming more strategic-minded, they’re taking a more expansive view of their customer, and they’re adding more sophistication and data-driven decisions in marketing campaigns and operations.

The swift adoption of mobile devices and the proliferation of digital channels have created opportunities for highly interactive, rich communications between consumers and brands. But those very same circumstances can be a double-edged sword as more consumers demonstrate little tolerance for irrelevant, ill-timed, and “creepy” communications.

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Why Aerating Wine Is Like Implementing Predictive Analytics

Guest post written by Kristin Locklear, wine enthusiast, avid fan of Sonoma, new believer in aerating, and Account Executive for Credit Unions at SAS, the world leader in predictive analytics. 

SAS is the NAFCU Services Preferred Partner for Business Intelligence, Predictive Analytics Software & Risk Assessment.

Sonoma. The backdrop for some of the nation’s most beautiful scenery and wine was also the backdrop for this year’s NAFCU CEOs and Senior Executives Conference.  And what a backdrop it was! With pristine rolling hills, deep green valleys, and row after row of immaculate vineyards, it was hard to not feel as if you had just stumbled upon pure heaven on earth.

As more than 120 of us gathered to discuss such topics as regulation and leadership, it was hard to suppress my excitement for the scheduled group activities at hand. On Day 2, several buses departed for the ever-so-popular wine tour. What was expected to be just a day sipping fine wines, turned into a day of unexpected education (coupled with a little wine-sipping of course).

One of the ideas my tour group seemed to get hung up on was aerating (or letting the wine “breath” to enhance flavors), and for my sake, I’m glad they did. As it turns out, many of us had been doing it all wrong! Our tour guide, Heather, was a wealth of knowledge on this subject matter. She enthusiastically walked us through our lesson on what makes for good aeration and why it is often a necessary step to enhance red wine.

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