After weeks of error messages and crashes, I decided to buy a new laptop before my current one finally succumbs to the blue screen of death. For a technophobe like me, buying a new laptop is my worst nightmare. Go to Amazon.com and search for “laptop.” 6,720,212 results. Gulp. Maybe I’ll just go off the electronic grid for a bit.
So think about how daunting/paralyzing/maddening homeownership—the largest purchase most Americans will make—can be. With first-timers representing 39% of home purchasers, a large segment of your members are new to the process. Ninety-eight percent of those first-timers will get a mortgage. Just for fun, Google “mortgage.” Yep, that’s right—663,000,000 results. Yikes.
With so many choices available, why should anyone do business with you or your credit union? It’s not enough to say you have great service or the best rates. You know your competitors are saying the same thing. Well, you should know what your competitors are doing and saying. But we’ll save that for another day. Here’s how you can be that one-in-a-million:
The long Memorial Day weekend is more than just a break from work, it gives us a chance to reflect on the sacrifices that the men and women of our military make on our behalf. I’m speaking not just of the sacrifice of those who have given their lives or were wounded in action, but also of others who put their lives on hold for military service, and to their families as well.
Whether deployed overseas or serving domestically, military families have a different set of needs than other credit union members. More than one-third of the U.S. military population is faced with relocating their families each year. Unlike the private sector, where any employee has a choice to make with regard to accommodating the wishes of their employer for relocation, military service members don’t get suggestions, they get orders. Especially in times of war, those orders can come on very short notice. Read more
I like to say that one of a visionary leader’s most important functions is seeing over the horizon and recognizing opportunities and threats before anyone else does, and then shaping the strategy and tactics of the organization accordingly.
So for our year-end blog post I asked our Preferred Partners to tell us what they see coming over the horizon, from their perspective, that credit union executives need to be focused on and/or prepared for as we head into 2012. Here is what a few of them said — Read more
Category: Growth & Retention
, Management & Operations
, NAFCU Services
Tags: Allied Solutions
, Deluxe Financial Services
, Genworth Financial
, Pentegra Retirement Services
, Securian Financial Group
True or False? When compared with non-members, credit union members tend to —
- live in urban/suburban areas
- be between the ages of 46-55
- be married
- be more likely to have a college or graduate degree than non-members
- own a house
- have school-aged kids
- have a net worth between $100k – $499k
- be more likely to be on LinkedIn than on Facebook