Tag Archive for Deluxe Financial Services

Targeting and Influencing the Mass Affluent

Originally posted on the Deluxe blog.

Guest post written by Trevor Rasmussen, Content Marketing Manager, Deluxe Corporation.

Register for the webinar, “Hidden in the Data: Unlocking Insights that Improve Marketing ROI,” presented by Deluxe Corporation and NAFCU Services on Wednesday, May 14, 2:00-3:00 p.m. ET. Register here.

At Content Marketing World, Jonathon Lister, VP, North America Sales, Marketing Solutions for LinkedIn, shared a report conducted by LinkedIn and Cogent Research entitled “Influencing the Mass Affluent”. The report piggybacked on my last blog, “Don’t Fail to Use the Power of LinkedIn” so I wanted to continue the discussion around this vital group for financial institutions.

1. Who are the Mass Affluent? Read more

Why eChecks Are the New Way to Pay Your Business Bills

Originally posted on the Deluxe blog.

Deluxe Financial Services is the NAFCU Services Preferred Partner for Check Printing, Online Check Ordering, Check Fraud Prevention, and Member Loyalty Solutions.

You may have heard about the latest innovation in the world of electronic payments but do you really understand how they work and how they can benefit your business?

To answer these questions and provide a more in-depth look at eChecks and the electronic-payment space as a whole, Deluxe recently hosted a webinar featuring Chris Clausen, the company’s Director of Payments & Transactional Solutions.

His presentation, eChecks: The New Way to Pay Your Business Bills, made a number of interesting points regarding how eChecks provide businesses new opportunities for efficiency and cost savings, and how they offer capabilities other forms of electronic payments can’t match.

Here is a brief look at some of what was discussed and the questions answered:

What is an eCheck? Read more

Are You Prepared for the Twists?

Originally posted on forwardbanker.com.

Guest post written by Scott P. Wallace, Vice President of Marketing, Deluxe Corporation.

Deluxe Financial Services is the NAFCU Services Preferred Partner for Check Printing, Online Check Ordering, Check Fraud Prevention, and Member Loyalty Solutions.

Traveling the Trip of Banking

Picture this: It’s 1950. A family of seven, plus their beloved pet dog, piles into a station wagon and sets out for a cross-country road trip with the radio blaring tunes as they cruise down the two-lane highway. There are no mobile phones to ask for directions and no GPS to keep them on track to their destination. It’s just mom, dad, five kids, Fido, a map book, and the open road.

Fast forward to today. It’s 2013. A family of four sets out on a road trip, but now with the aid of a GPS-enabled smartphone, apps to keep them abreast of road constructions and detours and a portable DVD player to keep the kids entertained.

We’re still taking road trips, but how we’re getting there and the tools we use are different.

And the same could be said in today’s financial environment. Consumers still rely on their financial institution, but how they receive communication and the tools they use vary. Read more

Fraud Insights

Originally posted on forwardbanker.com.

Guest post written by Scott P. Wallace, Vice President of Marketing, Deluxe Corporation.

Deluxe Financial Services is the NAFCU Services Preferred Partner for Check Printing, Online Check Ordering, Check Fraud Prevention, and Member Loyalty Solutions.

Banking margins are being squeezed and fraud continues to rise. This is not a good combination. To combat this, financial institutions want to stay aware of the trends and opportunities to mitigate losses to help improve bottom line profits.

A survey of both financial institutions and non-financial institutions compiled by the Federal Reserve Bank of Minneapolis provided some great insights into payments fraud.

What they found was fraud is a problem across all those surveyed no matter what their asset size, type of institution, or payment products offered. For financial institutions, the payment method most vulnerable to fraud was signature debit cards with over 83 percent experiencing an attempt. However, that’s only one of nine possible methods documented in the survey that fraudsters have tried to use. Read more

Are Your Members Banking Around?

Originally posted on forwardbanker.com.

Guest post written by Scott P. Wallace, Vice President of Marketing, Deluxe Corporation.

The 2014 Deluxe Exchange Conference offers crucial advice on the most pressing topics in financial services. Use code NASC14 to register »

The level of consumers who use multiple financial institutions is quite high, and the level of customers considering switching institutions also rose last year. This could prompt some financial institutions to review their policies through important financial decisions in order to be sure that customers not only have what they need, but also that they will lead with their strong points.

Consumers are sending many messages to financial institutions.

Switching: Customers who considered switching financial institutions in 2012 rose to more than 10 percent, which is slightly higher than the seven percent recorded the previous year, according to a report from Ernst & Young. One reason for the switches is the continued fee changes by some financial institutions, which upset approximately half of the customers. Read more