Although Financial Literacy Month officially occurs in April, your members are looking for ways to manage their financial futures throughout the year. Obvious statement? Perhaps, but it’s important to note that regardless of the day or month, your members are continuously looking for practical tools and resources to help plan and set goals to maximize their financial well-being.
Offering financial calculators on your credit union’s website is a huge added value for members and is an easy and quick way to extend your credit union’s reach and create a channel to attract new members.
Deliver Personalized Financial Guidance 24/7
Many people use online financial calculators to estimate mortgage amounts they can obtain, evaluate how long their retirement savings will last, or determine the amount of time it will take to pay off their credit card balance. And, the great news is that your members can access this valuable set of tools any time of day and on any device. Members should think of your credit union as a resource for financial guidance. Offering financial calculators on your website is a great step to take in order to enhance your reputation for helping individuals manage their financial health.
Offer Member and Mobile-Friendly Online Resources
Be sure that your credit union website offers financial calculators that are member-friendly, and more importantly, mobile-friendly.
On April 21st, Google re-programmed their search algorithm to reward websites that are fully optimized for mobile platforms with higher rankings. This change will undoubtedly have a profound effect on search listings, thus confirming that responsive web design is now a best practice for websites.
Give Your Website a Valuable Boost in Visitors
By offering mobile-friendly online financial calculators to your members, your credit union will inevitably see an increase in website traffic. Don’t forget to track these visitors! You’ll want to answer questions such as, “What is my most popular calculator?”, “How many unique visitors are my calculators attracting?”, and “What is the total number of calculations occurring?” Tracking this type of visitor data will lead to greater insights and better reporting.
Ultimately, driving more visitor traffic depends on the call to action issued on your website. The call to action is the component of your marketing message that directs your audience toward the obvious next step you would like them to take. You may direct your audience through a banner or button click or a request to complete an online form. A call to action could be the differentiating factor between a website visitor and a converted new member.
If you overlook the importance of a strong call to action, you will miss an opportunity to showcase the value of your credit union’s products and services. And, a missed opportunity could be a lost opportunity.
View Financial Calculators as Strategic Tools
By viewing your online financial calculators as strategic tools rather than just a standard element that resides on your website, you can enhance the value that these resources generate for both your members and your credit union.
Take advantage of the financial calculators that were developed specifically for credit unions and their members, by visiting Financial CalCUlators powered by CULookup.com or contact firstname.lastname@example.org for more information.
Financial CalCUlators powered by CULookup.com offers 30 financial calculators developed specifically for credit unions and their members. Calculators are mobile-friendly and support custom call-to-action banners to direct users toward a next step after any calculation. Financial CalCUlators are free to NAFCU members and offered to non-NAFCU member credit unions for a nominal fee.
The latest release of Financial CalCUlators powered by CULookup.com will be unveiled on June 23rd at the NAFCU 48th Annual Conference and Solutions Expo in Montréal. New features of the release include a responsive design to ensure that all calculators are mobile-friendly and custom call-to-action banners that direct calculator users toward the obvious next step after any given calculation. Financial CalCUlators offer 30 embeddable financial calculators specifically developed for credit unions and their members. For more information on the new release, visit CULookup’s exhibitor booth in the Preferred Partner Pavilion during the conference.