Helping Your Small Business Members

Originally posted on forwardbanker.com.

Guest post written by Nick Buri, Fraud & Payment Solutions Manager, Deluxe Corporation.

The 2014 Deluxe Exchange Conference offers crucial advice on the most pressing topics in financial services. Use code NASC14 to register »

”Life is 10 percent what happens to you and 90 percent how you respond to it.”

This famous quote from Lou Holtz, a college football coaching legend, applies to your role in helping your small business customers with the problem of fraud.

Fraudsters are increasingly targeting small businesses. Consider these statistics: (1) 95 percent of all VISA credit card data breaches involve small businesses, (2) 73 percent of small businesses were hit by a cyber attack in 2011.

Why are small businesses an attractive target?

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Social Media Success Isn’t Just About Selling

Originally posted on forwardbanker.com.

Guest post written by Trevor Rasmussen, Content Marketing Manager, Deluxe Corporation.

The 2014 Deluxe Exchange Conference offers crucial advice on the most pressing topics in financial services. Use code NASC14 to register »

There was a time when your local bank or credit union was the center of the financial world for many people. They went there regularly; the staff there knew their customers’ names and often a lot about their families, jobs, and other personal information.

Times have changed and most banks and credit unions have struggled making the adjustment. As a result, these relationships are gone, and for many financial institutions, they are no longer regarded as a cherished part of the community. Close relationships are rare and customers no longer have loyalty to their financial institutions. What happened?

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Social Media: An Effective Banking Conversion Tool

Originally posted on forwardbanker.com.

Guest post written by Trevor Rasmussen, Content Marketing Manager, Deluxe Corporation.

The 2014 Deluxe Exchange Conference offers crucial advice on the most pressing topics in financial services. Use code NASC14 to receive 20% off registration before December 20 »

A recent blog from Gallop, Inc. talked about the influences that lead people to open a new account at a financial institution. According to their research, 59 percent of new accounts come without any prompting from the bank or credit union. This is rather prominent, but 41 percent of people need more effort to reach and convert.

Converting prospects who aren’t thinking about opening an account is not easy to do. The challenge with doing this is finding ways to reach and communicate with people who are not actively looking. Traditionally financial institutions use advertising to stay top of mind, but many have struggled to see social media as an option to truly convert new customers.

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