Much of the debate about mobile banking and its impact on credit unions has focused on the technology and functionality that will be offered to members. From simple text message alerts and balance information to full-blown banking suites that offer the same functionality that you have with a PC and a browser. The market (at least in the United States) is still sorting itself out.
What gets less attention is what a mobile-centric world will mean for the way in which we market to and engage with our members. Mobile marketing certainly requires a different way of thinking about messaging, medium, and target audiences because it’s such a unique channel with unique challenges and unique opportunities. Luckily, there are some experts out there to help us understand the paradigm shift.