Tag Archive for communications

Like Me and Let the Conversation Continue

Originally posted on NCR’s blog.

Guest post written by Sundeep Kapur, Director Strategic Marketing-Ecommerce, NCR Corporation.

NCR Corporation is the NAFCU Services Preferred Partner for ATM Products and Services, Teller Cash Recyclers (TCRs).

You buy a cup of coffee and the cashier hands you a receipt with an incentive to join the company’s Facebook page. You’re not completely sure if you should. What the cashier forgot was that your order was messed up, you waited for more than 10 minutes, and the manager was not in the store. So what do you do?

You like the brand on Facebook only to tell all your friends about your bad experience. Isn’t it ironic that you have to like them to tell them that you really do not like them!

A complete stranger walks up to you in the parking lot and hands you a flyer. It is a coupon to your favorite store, plus a chance to win a digital reader. Would you give this stranger your phone number? Would you introduce the stranger to your family and friends? Would you invite the stranger into your home?

Yet the same thing happens online and you willingly become friends via an unknown brand ambassador – perhaps a sponsored story via a friend of a friend.

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Two Ways Analytics Help Maximize Digital Marketing Impact

Originally posted on SAS Institute Inc.’s Blog.

Guest post written by Wilson Raj, Global Customer Intelligence Director, SAS Institute Inc.

SAS Institute Inc. is the NAFCU Services Preferred Partner for Business Intelligence, Predictive Analytics Software & Risk Assessment.

In the last decade, CMOs have made great strides in elevating their stature. According to the latest SpencerStuart survey, CMO tenure has steadily climbed from 23 months in 2004 to 45 months in 2012. What are the reasons for this improved longevity? Marketers are becoming more strategic-minded, they’re taking a more expansive view of their customer, and they’re adding more sophistication and data-driven decisions in marketing campaigns and operations.

The swift adoption of mobile devices and the proliferation of digital channels have created opportunities for highly interactive, rich communications between consumers and brands. But those very same circumstances can be a double-edged sword as more consumers demonstrate little tolerance for irrelevant, ill-timed, and “creepy” communications.

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Individually Focused IRA Marketing

Originally posted on CUInsight.com

Guest post written by Dennis Zuehlke, Compliance Manager, Ascensus

The April 15 tax filing and IRA contribution deadline is only one month away. Much of the marketing focus this year is on the higher IRA contribution limits. For 2013, the IRA contribution limit is $5,500, up from the previous $5,000 limit.

This is good news for baby boomers socking away money for retirement, but for young millennials just starting out, making a $5,500 IRA contribution may be out of reach, and such a marketing campaign may appear out of touch. Targeting the right message to the right audience is key. Remember, the “I” in IRA stands for individual. IRA marketing efforts focused on the individual—based on their generational demographic—will benefit both your members and your credit union.

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Examine Your Mobile Strategy for 2013

Originally posted on CUInsight.com

Guest post written by David Hilger, SVP Information Technology, Allied Solutions

Articles about mobile banking are popping up everywhere – from the Wall Street Journal to American Banker, in local papers, and on technology and finance blogs. Think more broadly – don’t ask yourself whether or not you have mobile banking. Consider where you’d like your mobile strategy to take you.

What are your members asking for?

There are, perhaps, many things you are hoping to offer your members: mobile banking that allows them to check their balance or transfer funds; remote deposit capture; ATM or branch locations or mapping; straightforward “contact us” options or maybe a more robust self service capability. People appreciate these tools, and are increasingly likely to expect such offerings from their bank or credit union and often consider these when selecting their financial institution.

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Shifting Social Media from “If” to “How”

Guest post written by Steve Richman, sales trainer and national spokesperson for Genworth Mortgage Insurance.

Social media has been embraced by consumers — your members and potential members. Your employees are engaged in social media activities, whether they are active on Facebook, LinkedIn, Pinterest, Twitter, and other sites or active bloggers themselves. In fact, social media has become more mainstream, with growing participation in all age groups and income levels. The question for credit unions has changed from “Should we or shouldn’t we?” to “How do we?” Here are three steps to consider, whether you’re already using social media or are just getting started.

1. Identify a Senior Leader Champion.

The first step in making social media work for your credit union is to have a senior leader to champion the idea. This initiative is not going to bubble up from within the organization — it needs a champion from high atop the hierarchy. That champion needs to create a team to institute a social media initiative. The team should include an attorney. If the attorney is involved in the creation process, with a directive from senior management to make it work, you can pave  the way to easier implementation.

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