Originally posted on CUInsight.com
Guest post written by Dennis Zuehlke, Compliance Manager, Ascensus
The April 15 tax filing and IRA contribution deadline is only one month away. Much of the marketing focus this year is on the higher IRA contribution limits. For 2013, the IRA contribution limit is $5,500, up from the previous $5,000 limit.
This is good news for baby boomers socking away money for retirement, but for young millennials just starting out, making a $5,500 IRA contribution may be out of reach, and such a marketing campaign may appear out of touch. Targeting the right message to the right audience is key. Remember, the “I” in IRA stands for individual. IRA marketing efforts focused on the individual—based on their generational demographic—will benefit both your members and your credit union.