Guest post written by Wayne Conte, Executive Vice President, Affinion Group
With over 12 million Americans still out of work, it should come as no surprise that consumers are hanging on to their cars for three to four years longer than they did in pre-recessionary times. Yet America’s long-standing love affair with cars continues — and that
presents plenty of opportunities for credit unions.
Despite the fact that consumers spent an estimated $36 billion to keep their clunkers on the road in 2011, auto purchases are making a comeback. The National Auto Dealers Association forecasts that over 13 million new cars will be bought in 2012. As many Americans start thinking about their next car, observers note that it isn’t just new car purchases that are improving — used cars and auto leases are also seeing strong increases.