It’s time to give your credit products a face lift.

NAFCU recently held its annual Strategic Growth Conference in sunny Ft. Lauderdale, Florida. I was here in 50 degree DC for that one…nonetheless, I got the scoop from our team on which sessions kept people out of the sun and in their seats. “Integrating Credit Cards into Your Overall Payments Strategy,” was top of the list. The session was presented by the very knowledgeable Stephanie Polen of FTPS. Let me tell you, I’ve seen Stephanie on the big stage before, and she has a brilliant marketing mind (something I admire as a fellow marketer). At the Growth Conference she outlined how credit union marketers can put some simple concepts into action to revamp credit card programs post CARD Act.

I wanted to share some of the action items that you can take to your credit union and impress your peers with your marketing know-how, innovation and ultimately improved success and profitability of your card programs. (You can thank us later).

Read more

NAFCU Services is in the Blogosphere!

Whoop! Whoop! That’s right – we have arrived and we’re excited to be here! For those of you who don’t know who we are, let me put it in a nutshell for you. NAFCU Services is a wholly-owned subsidiary of the National Association of Federal Credit Unions. We partner with the BEST solution providers in the credit union industry. Now I know everyone says that they are the BEST, but this time I really believe it’s true. And just to make sure that it is true we put our partners through the ringer before letting them adorn that distinguished blue and green NAFCU Services Preferred Partner seal. (If you really want to get down to the nitty gritty on our partner selection process, check out our website.) NAFCU Services works with these fine partners every day to provide innovative solutions for credit union growth and productivity.

What does that mean? We have an extraordinary pool of experts in all kinds of subject areas that we tap into to put together some pretty awesome educational resources for you in order to help you do what you do better.

With this blog we hope to expand that effort by delivering education and insights for all credit union employees, from executives to marketers to member service reps and everyone in between. I encourage you to leave your comments, join the conversation, sign up to receive emails when we make a new post…you know, do blog stuff. Now, meet the bloggers! (It’s always nice to put a face to the voice you’ve made up in your head for us  🙂 ).