Does your credit union analyze its website traffic? Digging into your website analytics can give you a feel for the scope of your website as a communication vehicle, help you understand characteristics about your members and prospects, and uncover new marketing opportunities for your credit union. Designed for the busy executive, here are five questions to help jumpstart a conversation with your web and/or marketing team.
One of the most important responsibilities of a leader is to look out over the horizon and detect threats and opportunities, and then translate the vision into action for the organization. This is the essence of strategic planning, and stands in firm opposition to the ‘hope and pray’ school of thought, which is to let competitors and exogenous variables dictate your future, and hope for a pot of gold at the end of the rainbow to solve your problems. Trust me, clicking your heels three times isn’t likely to yield a winning strategy! 🙂
Strategic planning outlines the handful of choices that drive the subsequent decisions and actions of the company, and which have the greatest impact on whether objectives will be achieved. Let me start with a definition of strategy, so we’re all on the same page.
Strategy is the direction and scope of an organization over the long-term towards achieving its objectives; which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations.
That’s a mouthful – so let’s break it down into the specific questions that strategic planning answers-
If you are an executive at a credit union, the odds are overwhelming that you’ve been debating whether to continue free checking accounts in the wake of recent legislative and regulatory developments. And if you do decide to charge for checking, what fee(s) make sense, who to charge it to (and who not to), whether to tier it based on total profitability of a member, what the competition is going to do, and so on.
Whew – that’s a lot to think about, but let’s not forget the popular saying – with every challenge comes opportunity. And with these challenges, credit unions are faced with a choice: Stay with the status quo or innovate. Let me help you with that decision – INNOVATE. 🙂
Great article on leadership in the 4-17-11 Sunday New York Times – adapted from “The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed.”
The key question asked by the article – out of a pool of 100 people with similar attributes, what are the leadership characteristics that are essential for success – success for the individual and success for the organization? As credit unions turn over a major portion of their leadership over the next decade, finding executives with these characteristics becomes essential as we seek the next generation of leaders.
There are five, and they are all traits that can be developed (as opposed to being innate) –
Guest post by Jeff Chesky, President & CEO, Insuritas
Strategies for selling insurance to credit union members are undergoing a radical transformation. Regulatory reforms are limiting or eliminating traditional sources of fee income, and that’s placing additional pressure on income sources like insurance sales to fill the gap and help with recapitalization efforts. Some credit unions are taking a hard look at insurance as a critical fee-income generator, reengineering their processes for selling insurance to members. Credit union executives won’t be able to avoid comprehensive insurance product sales much longer.
Today, a credit union’s insurance programs are often treated as a redheaded stepchild to its core businesses of deposit gathering, loan-making and investment advisory services. A credit union may have an AD&D mail campaign, GAP insurance, even term life. Some credit unions think the best strategy for generating more income from insurance is to squeeze better margins out of their current partners. Although adding a little to the bottom line, that strategy is short sighted. The nation’s leading credit unions are drastically expanding the insurance products they offer to members — creating a one-stop shopping experience for all of their members’ insurance needs.
With current sources of fee income increasingly constrained, pressure on net interest margins proving relentless and competitive incursions into your membership a daily challenge, it’s no longer a matter of if your credit union will provide a comprehensive insurance agency solution for your members but when.