Guest post written by Jeff Chesky, President and CEO, Insuritas
Jeff helps credit unions improve their website performance to generate new income and better serve their members. Join him for the free webinar, “Shop, Compare & Buy: The Shopping Cart Arrives in the Credit Union” on Wednesday, December 4 at 2:00 pm ET »
Insuritas is the NAFCU Services Preferred Partner for Outsourced Insurance Agency Solutions.
Credit Unions are the only businesses on the planet that get high levels of repeat visitors to their web sites, day in and day out, for free, without ever having to pay for Google AdWords. They are also the only businesses that get this continuous, high quality repeat web traffic for free, but never try to sell anything online. You ask a credit union CEO if he is monetizing his online traffic to his web portal, and his eyes glaze over. Online banking generates millions of visitors every day, but credit union web portals are still just an expense item; a placeholder for brochure ware, celebrating a new branch, your support of the local Girl Scouts Troop, or a new loan product. Read more
Originally posted on Vantiv’s Blog.
Guest post written by Lorena Harris, VP of Corporate Marketing, Vantiv. In the second part of this three-part series, Lorena discusses how providing a consistent customer experience across channels is a critical component of omnicommerce.
Vantiv is the NAFCU Services Preferred Partner for ATM, Debit Card & Gateway Processing; Credit Card Processing & Servicing; Merchant Services.
With constantly rising customer expectations, a key element in the formula for omnicommerce success will be an ongoing focus on innovations that make shopping easier and faster for consumers.
We are already seeing a number of omnicommerce-related innovations coming from merchants. For example, Staples recently opened the first of several dozen office-supply “omnichannel stores” designed to bring various retail channels together for the customer. These stores have kiosks spread around the store to provide product and in-store item-location information and to let shoppers buy from the Staples website. In addition, employees have tablets that they can use to help customers find products and information as they shop. All of this engages customers—and helps keep them from using their phones for the kind of showrooming behavior that will lead to lost sales. Read more