Guest post written by Eric Markiewicz, Director of Global Services Marketing and Offer Management, NCR Corporation
As the most frequently used touch point for credit union members, the ATM plays a key role in an evolving multichannel environment. ATM functionality has grown beyond simple cash withdrawal and continues to increase. Deposit capture and ad placements at ATMs, for example, add new sources of revenue streams, cross-selling opportunities and other personalized member communications.
In this converged channel environment, failure to achieve the highest levels of reliability, availability and security of the ATM can adversely impact the credit union’s brand. At the same time, credit unions recognize that it is neither feasible nor practical to keep ATM management expertise in-house. More and more credit unions are turning to outsourcing strategies, including specialized managed service providers to provide an innovative service delivery model that provides high availability in a secure fashion.