6 Biometrics for your Mobile Platform

By: Daon, the NAFCU Services preferred partner for Biometric Authentication

Daon. MobileBiometricPasswords simply don’t work. Every day brings fresh reports of stolen passwords and hacked accounts. Fortunately, the proliferation of mobile devices has provided an antidote to failing password security — mobile authentication.

Standard Authentication Limitations

Mobile authentication is moving to the mainstream. Consumers have become familiar with using their mobile devices to retrieve a text message consisting of a string of characters that must be retyped into a form on a website.

However, if you are trying to conduct a banking transaction on your phone, then a text message sent to that same phone is awkward to execute and provides limited protection. Furthermore, it doesn’t really prove your identity — it could just as easily be someone who found your phone at a restaurant trying to access your banking information.

Biometric Authentication

Enter biometrics, which authenticate you based on your unique physical characteristics — what makes you who you are — rather than simply assuming you own the device that you are carrying. Biometrics provide both high security and unparalleled convenience.

Instead of typing a string of characters, you simply read a displayed sentence out loud, look into the camera and blink, or swipe your finger across an embedded sensor.

There are six different types of biometrics that financial institutions can implement:

  1. Facial Recognition: involves looking into the device’s camera while the authentication software takes a photograph of you
  2. Voice Recognition: involves speaking into the device’s microphone
  3. Fingerprint Recognition: users either press their finger to the reader or swipe their finger across its surface
  4. Palm Line Recognition: involves taking a photo of the palm of your hand so that its major, easily visible lines can be captured and analyzed
  5. Iris Recognition: involves looking into the device’s camera, usually the front-facing one that allows you to see the image being captured
  6. Vein Recognition: involves taking a picture of a part of your body with a special camera that can capture the pattern of veins under the skin

For a complete comparison between these biometics’ strengths and weaknesses, download the full white paper.

How does it work?

iPhone_Face_2015_blackBiometric Authentication is done by having a person submit samples of their biometric characteristics when they enroll in a service that supports biometric authentication. Later, when they want to authenticate, they submit another sample for comparison. Such comparisons result in a calculated score representing the likelihood of the two samples belonging to the same person.

For Example: If you take a photo of yourself and this is compared with an earlier picture, you should get a very high score. In contrast, the stranger sitting next to you on the subway would get a low score if you tried to pass his picture off as your own.

Taking it a step further: Multi-Modal Biometrics

Multi-modal means collecting more than one biometric to authenticate someone. There are many advantages to a multi-modal system, most significantly an increase in both security and user convenience.

But which biometric is the best? Download the whitepaper, “Face, Fingerprint, Iris, Palm, Vein, Voice: Which biometric is the fairest of them all?” Take a look at each of these options to determine which is the best biometric for your mobile authentication.

daon-logo_a-zDaon is the NAFCU Services preferred partner for Biometric Authentication. Learn more at http://www.nafcu.org/daon/

Adding LIFE To Your Credit Union

By Bryan Clagett, Chief Marketing Officer, Geezeo

Your members’ expectations evolve as they become more acclimated to technology, more financially stressed, and overburdened with life’s pace and demands. In case you have not noticed, the world is changing. Newly emerging competition is developing new bank-like products, and the definition of banking is evolving right before our eyes.

It’s time we step back and reevaluate how credit unions can provide more value.

Declaring you’re the financial partner for life is just not compelling, unless you have strong actions to back it up. Too often we forget that credit unions are enablers, and in fact have the ability to enable members to get the things they want and do the things they want to do.

With all the advances in technology, some things have not changed—like the basic needs of a household to address fundamental financial requirements, milestones, challenges and obligations. Life and money are inextricably linked whether we like it or not (or are willing to admit).

Importance of an Emotional Connection

The key for the credit union is to remain remarkably relevant throughout the “member” journey and to be there with logical products and services when members (or their households) could use them the most. Credit unions are missing very logical point-of-purchase opportunities, while not associating their products with the specific needs of a member at a specific, relevant time.

Don’t lose sight of the fact that people have an emotional connection to money and, perhaps more importantly, things and events. Emotion is a primary differentiator between transactions and a true relational connection, which (in my opinion) is the foundation of an engagement banking strategy.

How can you help a family prepare for a child’s education? How can you help a young couple get their first home? Can we help a couple plan a wedding? What’s the best way for me to get a car for my son? How do we help a family with a medical emergency? Can a bank resolve a small business’s cash crunch? In all of these examples, there are financial considerations and ramifications—and all present opportunities to credit unions.

Engagement Opportunities for Credit Unions

We need to put some LIFE into banking. LIFE is my acronym for “life infused financial experiences.” Milestones, like the examples above, represent obvious opportunities for credit unions to engage members and offer very relevant solutions while building deeper relationships and new levels of trust.

Life_weddingapp_geezeoWe have the data, the systems, the channels, and the people; we simply need to make sure we have the right solutions and services in place that will build systems and triggers that bring credit unions and their solutions to the forefront at the ideal time of need.

Now let’s try to put some ROI or business rationale around this. Bain and Company reports that members who are “emotionally connected” purchase 47% more than those who are simply “satisfied.” Members with a strong, committed relationship are 49% more likely to remain a member and twice as likely to recommend a retailer to friends and family. Bain also found companies that are loyalty leaders, grow revenue twice as fast as their competition and at a lower cost.

We should not fear disruption in the banking industry. However, we should recognize that life is disruptive, so we should find ways to reduce members’ financial pains. Credit unions have the chance to reduce friction while forming deeper emotional connections with members through recognizing and cultivating life infused financial experiences. This is a real opportunity for financial institutions and one that most industry disruptors don’t have the infrastructure or understanding to leverage.

Geezeo-A-Z-LogoGeezeo is the NAFCU Services Preferred Partner for Personal Financial Management (PFM). For more More educational resources and contact information are available at www.nafcu.org/geezeo

What Biometrics Can Do for Your Credit Union’s Security Strategy

Woman with fingerprint scanningIf you feel like there is always another security measure you need to consider, you’re right and this reality is actually a very good thing. The security landscape is indeed continuously changing and evolving.

You must constantly evaluate and revaluate your security processes because one single solution to satisfy all of your security concerns and needs does not exist.  Consequently, it’s wise to employ a multi-factor security (MFA) strategy.

Chris Amador, Product Owner with Q2, talked about the balancing act that your credit union faces when implementing biometrics solutions, in our recent webinar, “Biometrics: Enhancing Member Experience & Security.” He spoke about the challenges your credit union faces with providing secured online and mobile channels that guarantee compliance with regulations and deliver a satisfying experience for your members.

Watch Biometrics: Enhancing Member Experience & Security

We’re sharing some key highlights from the webinar and encourage you to watch the complete presentation where Chris shares timely insights on:

  • The different types of biometric solutions currently used within the financial services industry
  • What true multi-factor authentication (MFA) means and why the “third factor” is difficult to solve
  • The preferred biometric solution for online use among consumers
  • Barriers you need to consider when implementing biometrics features
  • How to evaluate whether or not your membership is ready to accept this technology

What is a True Multi-Factor Security Strategy?

A true multi-factor authentication (MFA) security strategy should include three key factors:

  • Something I “have” (e.g., your member’s laptop or mobile device like a tablet or a smartphone)
  • Something I “know” (e.g., your member’s user ID and password, pin, account number, or knowledge based questions)
  • Something I “am” (e.g., your member’s biometric data, a physical or behavioral attribute unique to your individual member)

You and your members are familiar with the “something I have” and “something I know” categories,  but those two factors alone have limitations in today’s complex security environment.

The physical devices your members use, whether it’s a laptop, a tablet, or a smartphone were considered as an integral layer of security, but this is no longer thought to be true because these devices can be stolen. And, due to the rise of social media, your members may post all sorts of information that can be used by fraudsters to determine the correct answers to security questions. As an example, online quizzes on social media (e.g., Buzz Feed) can be used as tools for fraudsters to phish for information.

The “something I have” category is only available through the implementation of biometrics. Biometrics are an effective third-factor in a MFA security offering for your members because they utilize something fraudsters can’t duplicate, the unique personal and physical identifiers of your members.

It’s important to consider and assess to what degree your members will be comfortable and willing to adopt biometric security measures. Continue advancing your knowledge about these options and the biometrics landscape, by watching “Biometrics: Enhancing Member Experience & Security.

Q2 Online and Mobile Banking

Q2 is the NAFCU Services Preferred Partner for a single platform virtual banking solution, including online and mobile. Learn more about Q2 by visiting www.nafcu.org/Q2.

Getting Homeownership within Reach for Your Credit Union Members

Homeownership for MembersDesigning Spaces™ airing on the Lifetime® Channel recently featured an educational segment about making the path to homeownership easier. During the episode, the desire for homeownership and the financial hurdles faced by a millennial couple were highlighted.

Debi Marie, the host of the show, interviewed Matt Young, Senior VP of Sales with Genworth Mortgage Insurance Corporation about private mortgage insurance (PMI), which could be a perfect fit for members of your credit union who are facing similar questions and challenges.

Watch the segment
“Mortgage Insurance and Buying Your First Home – Designing Spaces”

Here are some key points from Debi’s interview with Matt:

Removing the 20% Down Barrier for Potential Homebuyers

Any homeowner knows that accumulating the 20% down for their first home is often one of the biggest financial challenges of their lives. By using PMI, your prospective member homebuyers can purchase a home without having to accumulate the full 20% down payment. This is a big deal since this option can shave years off of the saving process, allowing your members to become homeowners sooner.

During this episode, Matt provides some helpful and specific examples about what payments for PMI would be given your members credit worthiness, down payment amount, and the cost of their targeted home.

Managing Risk with Private Mortgage Insurance (PMI)

As you know, loans with down payments less 20% are typically viewed as riskier loans. With PMI, a down payment as small as 3% is allowable. PMI protects lenders, like your credit union, against loss if a member defaults, making lenders more comfortable with making a loan.

Borrowers are required to pay premiums ONLY until they build sufficient equity in their home, which is typically when they reach 80% loan-to-value (LTV).  PMI is cancellable vs. FHA insurance which remains throughout the life of the loan. This can translate into thousands of dollars in savings for your member over the long-term.

“As we all know, first-time homebuyers often don’t know what their mortgage options are, and it could cost them,” said Matt. “It’s important for us to proactively educate borrowers on the benefits of MI.”

Defraying Costs and Risks of Homeownership

After answering questions about how mortgage insurance works and how it makes some loans possible during this episode, Matt also explained how Genworth Mortgage Insurance provides beneficial online tools for potential member home buyers: a revamped free online Homebuyer Education training course and Homebuyer Privileges®, a discounts program.

Homebuyer Privileges – A program that can help to boost your originations and build member loyalty. The program offers your members discounts and rebates—valued up to $3,500—on the things they need most for their new home. And, best of all, there’s no cost to participate.

Homebuyer Education Online Course (free resource) – An Educated member makes for a better homeowner and decreases the chance of member delinquencies. Through Genworth’s free self-paced online course, members will learn about the home loan process, tips on how to save for mortgage payments, home maintenance planning, and how you can help them along the way.

We’ll be posting more about helping your current and future member homebuyers in the near future; so stay tuned!

Good to CU Genworth Logo
For more educational resources and information from Genworth, visit Preferred Partner Genworth Mortgage Insurance. Genworth Mortgage Insurance is the NAFCU Services Preferred Partner for Private Mortgage Insurance.

Best of NAFCU’s 48th Annual Conference and Solutions Expo (Video and Educational Highlights)

Credit union leaders from around the country gathered to network and discuss the most pressing issues impacting the industry during NAFCU’s 48th Annual Conference and Solutions Expo in Montreal, Canada. The conference was NAFCU’s largest event in nearly a decade.

Here’s a quick video of some highlights from this year’s conference:

During the conference, attendees heard from NAFCU management and leading industry professionals that included keynote conference speakers such as TrendHunter.com Founder and CEO Jeremy Gutsche, and MasterCard’s General Counsel and Chief Franchise Officer Tim Murphy.

Solutions Expo at the NAFCU 48th Annual ConferenceThis year’s conference included the annual Solutions Expo, spotlighting the latest technologies, applications, and resources available to help improve credit union operations.

Our Preferred Partners exhibited during the conference and shared their thought leadership, innovations, and solutions during educational sessions throughout the conference.

The complete list of sessions and available presentation slides are available on www.nafcu-annual.org. Here’s a quick listing of key topics presented during the conference to help your credit union grow, retain members, manage risks, protect members, and improve overall operations:

Topic Category Presentation Title Preferred Partner
Growth & Retention Building A Strong Payments Strategy Vantiv
Health Savings Accounts, IRAs and Millennials: A New Generation Presents New Opportunities  Ascensus
Using Credit Scores to Grow and Engage Membership VantageScore
Why Your Credit Union Should Offer Wealth Management Services to All Members Money Concepts
Risk & Security A Deep Dive Into EMV Implementation MasterCard
Cybersecurity Risk Mitigation: Protect Your Member Data Knowledge Consulting Group (KCG)
Top Ten Fraud Risks That Impact Your Financial Institution Allied Solutions
Uncovering the Faces of Fraud Q2
Using Moneyball Tactics and Risk Rating Assessment Models Wolters Kluwer Financial Services
Financial & Insurance Trends in the Retirement Plan Industry Pentegra Retirement Services

Thanks again to the 2015 Annual Conference signature sponsor MasterCard, our 5-star preferred partner sponsors Allied Solutions and Vantiv, and all of our partner sponsors, exhibitors, and speakers.

We’re looking forward to seeing you all at NAFCU’s 49th Annual Conference and Solutions Expo in Nashville (Music City) next year! Get more information, sign-up for updates on the latest conference details, and register by visiting www.nafcu-annual.org.