Does your credit union analyze its website traffic? Digging into your website analytics can give you a feel for the scope of your website as a communication vehicle, help you understand characteristics about your members and prospects, and uncover new marketing opportunities for your credit union. Designed for the busy executive, here are five questions to help jumpstart a conversation with your web and/or marketing team.
If you are an executive at a credit union, the odds are overwhelming that you’ve been debating whether to continue free checking accounts in the wake of recent legislative and regulatory developments. And if you do decide to charge for checking, what fee(s) make sense, who to charge it to (and who not to), whether to tier it based on total profitability of a member, what the competition is going to do, and so on.
Whew – that’s a lot to think about, but let’s not forget the popular saying – with every challenge comes opportunity. And with these challenges, credit unions are faced with a choice: Stay with the status quo or innovate. Let me help you with that decision – INNOVATE. 🙂
NAFCU recently held its annual Strategic Growth Conference in sunny Ft. Lauderdale, Florida. I was here in 50 degree DC for that one…nonetheless, I got the scoop from our team on which sessions kept people out of the sun and in their seats. “Integrating Credit Cards into Your Overall Payments Strategy,” was top of the list. The session was presented by the very knowledgeable Stephanie Polen of FTPS. Let me tell you, I’ve seen Stephanie on the big stage before, and she has a brilliant marketing mind (something I admire as a fellow marketer). At the Growth Conference she outlined how credit union marketers can put some simple concepts into action to revamp credit card programs post CARD Act.
I wanted to share some of the action items that you can take to your credit union and impress your peers with your marketing know-how, innovation and ultimately improved success and profitability of your card programs. (You can thank us later).