Targeting and Influencing the Mass Affluent

Originally posted on the Deluxe blog.

Guest post written by Trevor Rasmussen, Content Marketing Manager, Deluxe Corporation.

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At Content Marketing World, Jonathon Lister, VP, North America Sales, Marketing Solutions for LinkedIn, shared a report conducted by LinkedIn and Cogent Research entitled “Influencing the Mass Affluent”. The report piggybacked on my last blog, “Don’t Fail to Use the Power of LinkedIn” so I wanted to continue the discussion around this vital group for financial institutions.

1. Who are the Mass Affluent?

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Social Media Success Isn’t Just About Selling

Originally posted on forwardbanker.com.

Guest post written by Trevor Rasmussen, Content Marketing Manager, Deluxe Corporation.

The 2014 Deluxe Exchange Conference offers crucial advice on the most pressing topics in financial services. Use code NASC14 to register »

There was a time when your local bank or credit union was the center of the financial world for many people. They went there regularly; the staff there knew their customers’ names and often a lot about their families, jobs, and other personal information.

Times have changed and most banks and credit unions have struggled making the adjustment. As a result, these relationships are gone, and for many financial institutions, they are no longer regarded as a cherished part of the community. Close relationships are rare and customers no longer have loyalty to their financial institutions. What happened?

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Social Media: An Effective Banking Conversion Tool

Originally posted on forwardbanker.com.

Guest post written by Trevor Rasmussen, Content Marketing Manager, Deluxe Corporation.

The 2014 Deluxe Exchange Conference offers crucial advice on the most pressing topics in financial services. Use code NASC14 to receive 20% off registration before December 20 »

A recent blog from Gallop, Inc. talked about the influences that lead people to open a new account at a financial institution. According to their research, 59 percent of new accounts come without any prompting from the bank or credit union. This is rather prominent, but 41 percent of people need more effort to reach and convert.

Converting prospects who aren’t thinking about opening an account is not easy to do. The challenge with doing this is finding ways to reach and communicate with people who are not actively looking. Traditionally financial institutions use advertising to stay top of mind, but many have struggled to see social media as an option to truly convert new customers.

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Don’t Fail to Use the Power of LinkedIn!

Originally posted on Forward Banker.

Guest post written by Trevor Rasmussen, Content Marketing Manager, Deluxe Corporation.  

Deluxe Financial Services is the NAFCU Services Preferred Partner for Check Printing, Online Check Ordering, Check Fraud Prevention, and Member Loyalty Solutions.

In the movie Minority Report, Tom Cruise’s character, Chief John Anderton, and his pre-crime unit, are tasked with using “Pre-Cogs” to look into the future and then stop crimes before they happen.

Imagine being able to tell yourself to start or stop doing something based on what will happen one day in the future. What decisions would you stop yourself from making? What key business decisions would you do differently?

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