Archive for Sundeep Kapur

Three Phenomenal Lessons from 60 Minutes and Amazon’s Jeff Bezos

Originally posted on cuinsight.com.

Guest post written by Sundeep Kapur, Digital Strategist, Allied Solutions. Sundeep will lead an integrated marketing workshop at NAFCU’s Strategic Growth Conference in Venice Beach, California in March 2014. Register here »

60 Minutes recently had a very engaging discussion with Jeff Bezos, the founder and CEO of Amazon.com. Amazon started off as a place to purchase books and continues to innovate and evolve into a powerhouse that serves so many (and so well).

How Amazon serves up ecommerce to their consumers and facilitates the cloud for businesses is absolutely amazing. Jeff spoke about innovative new products, same day delivery for markets (including groceries), and even using drones to deliver items to your front door.

While the press really got excited about the drones, Jeff also spoke about three key fundamentals which in my opinion are destined to make Amazon even greater. These fundamentals are what credit unions need to keep in mind as we seek innovative ways to leverage big data, serve omnipresent consumers, and respond to the challenges of real-time fulfillment.

Fundamental Number One: Stay Connected to Your Consumer Read more

Top 10 Challenges Facing Credit Unions

Originally posted on CUInsight.com.

Guest post written by Sundeep Kapur, Digital Strategist, Allied Solutions. Sundeep will lead an integrated marketing workshop at NAFCU’s Strategic Growth Conference in Venice Beach, California in March 2014. Register here.

Allied Solutions is the NAFCU Services Preferred Partner for Insurance—Bond, Creditor Placed (CPI), Guaranteed Auto Protection (GAP), and Mechanical Breakdown (MBP); iSolutions; and rateGenius.

This list of top ten challenges was compiled by the author interacting with credit union executives at more than 500 financial institutions over the last 24 months. A handful of these financial institutions can be considered aspirational as they have begun their journey towards the year 2020. We have the insight of learning from their experiences—best practices and lessons learned.

How does your list compare? More specifically, what keeps you up at night? Share your top ten challenges. The results will be presented at the 2014 NAFCU CEOs and Senior Executives Conference, April 1–4, Charleston, SC. Take the survey »

Top 10 Challenges Facing Credit Unions Read more

Lifetime Member Value: Considerations for Lifecycle Marketing

Guest post written by Sundeep Kapur, Digital Strategist, Allied Solutions. Sundeep will lead an integrated marketing workshop at NAFCU’s Strategic Growth Conference in Venice Beach, California in March 2014. Register here.

Allied Solutions is the NAFCU Services Preferred Partner for Insurance—Bond, Creditor Placed (CPI), Guaranteed Auto Protection (GAP), and Mechanical Breakdown (MBP); iSolutions; and rateGenius.

What Would You Pay for a Member Referral?

A prospective client is a young lady who is just turning 21. She is two years away from an advanced degree and a well-paying job. One day she will start a family. Her future purchases include a used car, two new cars, and a home. She will need credit cards and a home equity line of credit.

Would you like to get this young lady to become a member of your credit union?

Your answer is hopefully yes as you could benefit from a long-term relationship with this individual. If you acquire her as a member, you will have an opportunity to connect, to engage, and to nurture her towards mutual profitability. From a practical prospective you need to be considerate of three things:

  1. How much money would you be willing to spend to acquire this member?
  2. What is your average lifetime member value?
  3. What formula do you use to compute lifetime member value? Read more

Five Big Trends Driving Member Engagement

Originally posted on CUInsight.com.

Guest post written by Sundeep Kapur, Allied Solutions. Sundeep explores measuring lifetime member value as a means to increase engagement during a free webinar on October 22. Register here »

 

Allied Solutions is the NAFCU Services Preferred Partner for Insurance—Bond, Overdraft, Creditor Placed (CPI), Guaranteed Auto Protection (GAP), Mechanical Breakdown Protection (MBP); iSolutions; and rateGenius.

Consumers are driving the need for innovation in financial institutions. Smart mobile devices, higher consumer expectations, and the lack of loyalty to a brand are all major considerations. Financial institutions need to endear themselves to consumers and leverage these five key trends. Read more

Like Me and Let the Conversation Continue

Originally posted on NCR’s blog.

Guest post written by Sundeep Kapur, Director Strategic Marketing-Ecommerce, NCR Corporation.

NCR Corporation is the NAFCU Services Preferred Partner for ATM Products and Services, Teller Cash Recyclers (TCRs).

You buy a cup of coffee and the cashier hands you a receipt with an incentive to join the company’s Facebook page. You’re not completely sure if you should. What the cashier forgot was that your order was messed up, you waited for more than 10 minutes, and the manager was not in the store. So what do you do?

You like the brand on Facebook only to tell all your friends about your bad experience. Isn’t it ironic that you have to like them to tell them that you really do not like them!

A complete stranger walks up to you in the parking lot and hands you a flyer. It is a coupon to your favorite store, plus a chance to win a digital reader. Would you give this stranger your phone number? Would you introduce the stranger to your family and friends? Would you invite the stranger into your home?

Yet the same thing happens online and you willingly become friends via an unknown brand ambassador – perhaps a sponsored story via a friend of a friend.

Read more