Survey Says: Members Want to Be Understood

Originally posted on SAS Voices.

Guest post written by Pamela Prentice, Chief Resource Officer, SAS Institute, Inc.

SAS is presenting at NAFCU’s Technology and Security Conference, Feb. 11–13 in Las Vegas. Learn more »

These days, we can interact with businesses anytime or anywhere. Technology gives you convenience and choice—on how and when to do business. We can do our banking, shopping, and travel planning through our computers and mobile devices when it suits us.

At the same time, technology provides businesses with more information about us. Through our purchase transactions, online visits, and other interactions, businesses capture data about who we are, what we like, how we shop, and how we behave. We leave a trail of information behind us. And businesses can use this information to target their products and services to us in many ways: online, through the mail, through our mobile devices, social media, and more.

Read more