As Kevin O’Donnell described in a recent guest blog post on attracting and retaining ‘next generation’ members, the importance of having a dynamic website is key to satisfying the needs and wants of younger generation members and prospects. I would argue that this is true for all members, no matter their age.
Consumers age 10 to age 74 are all becoming more tech savvy. My grandma is on Facebook. My mother always has the latest updates on Droid apps. And my 10-year-old neighbor should hold the world record for texting speed. Even pets are getting in on the rise of technology – did you know there’s an iPad app to entertain your cat while you’re at work?!
It’s easy to see why – when you want to know how much home you can afford, do you immediately call your credit union and ask for a person in mortgages? No, you look online! (There’s a reason “Google” is now also a verb in Webster’s Dictionary). The Internet is the easiest way to find the quick answer you want. Your members do the same thing, whether they’re wondering how much to save for college, how long their retirement savings will last, or how long until they pay off that looming credit card bill. So, if your credit union doesn’t have the tools to answer these questions ONLINE, then you’re missing out on member leads.